The Indian wine market is currently estimated at over 300 million people.

The share of imported products is growing: total imports grew by +4.3% in 2019.

Still wine has become the dominant category in recent year (57%) and the on-trade remains the key sales channel for wine.

New generation of consumers are developing increasingly refined tastes and are becoming concerned about the quality and origin oh the products they consume.
They are inclined to take a close interest in organic and biodynamic wines.

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