In November 2019, Beverage Trade Network hosted the first-ever International Bulk Wine & Spirits Show (IBWSS) in Shanghai, China. The two-day event (November 5-6, 2019) included an exhibition trade show floor for buyers and sellers to meet in a central marketplace, as well as a series of speaker presentations, panel discussions, and Q&A sessions designed to offer practical, actionable advice about the Chinese bulk wine and spirits industry.
Who were the exhibitors?
The event was open for global bulk wine producers, negociants, brokers, contract bottlers, importers and distributors looking to enter the fast-growing Chinese wine market. By becoming an exhibitor at this first event of its kind in China, they were able to meet directly with Chinese buyers looking to expand imports of foreign wine.
At the same time, they were able to explore the many new offerings from the Chinese wine market, including vineyards that specialize in Cabernet Sauvignon, Merlot and Cabernet Gernischt for the global bulk wine market.
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